case studies
How We Scaled an Apparel Brand to 7-figures in monthly Google Ads Revenue
$6.19
CPA
15.91
ROAS
$2.38M
Sales
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Jackson Blackledge
CEO of Echelonn.io
Case Study Breakdown
Before (May)
1. Spend: $4.5k
2. CPA: $3.50
3. Revenue: 120k
After
1. Spend: $51.4k
2. CPA: $4.58
3. Sales: $1.12M
Problem Assessment
This brand approached us with a clear objective: escalate their ad expenditure while maintaining or exceeding a 3X prospecting ROAS.
However, a reduction in social media advertising had inadvertently diminished their Google/CPC traffic, leading to a severe decline in both conversion numbers and value.
This was the complex puzzle we needed to solve.
Strategic Overhaul
Our approach was multi-faceted, focusing on enhancing product visibility, diversifying advertising methods, and honing in on competitive advantages.
Here’s how we did it:
- Product Listing Optimization in Google Merchant Center (GMC):
- We improved product titles, descriptions, images, and attributes such as size, color, and material.
- Account Structure Revamp:
- Utilized a blend of brand protection and prospecting campaigns to safeguard and expand our reach.
- Product Diversification in Advertising:
- Expanded the range of products advertised, adding t-shirts to the existing lineup of sweatshirts and posters.
- Search Campaign Innovation
- Leveraged insights from Performance Max campaigns to test generic keywords in search campaigns.
- Search Campaign Innovation
- Leveraged insights from Performance Max campaigns to test generic keywords in search campaigns.
- Audience Testing in Performance Max
- Experimented with various audience signals to refine targeting.
Blueprint for Success
- Prioritize GMC listings optimization to enhance product visibility.
- Implement a structured account strategy, focusing on brand protection and expansive prospecting.
- Broaden the scope of your advertising to include a wider variety of products. If keyword research shows relevant search volume.
- Leverage search campaign data to refine keyword targeting.
- Target competitor traffic strategically to capture their audience.
- Experiment with diverse audience signals in Performance Max for precise targeting.
- Regularly adjust your bidding strategies and closely monitor search term performance to ensure cost efficiency and high ROAS.
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Scaling Your Favorite eCommerce Brands To The Highest Levels Through Google & YouTube Ads.
$738K
In Adspend
$144
Revenue Generated
112K
ROAS
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Revenue Generated
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In Adspend
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Revenue Generated
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ROAS
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