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Scale New Customers with Google and YouTube Ads.
The most complete Google and YouTube ads service built to grow incremental revenue for eCommerce brands.
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"Can not speak more highly of Jackson and Filippo. I have worked with them for 2 years now through Daily Mentor and they not only understand Google to an elite level but they also genuinely care about their customers."
"Typically, I don't like agencies. We've worked with quite a few agencies. We even tried having a full-time person in-house for Google. That didn't work out. Echelonn helped us cold Google ads, and we're now spending more than $10,000 a day on cold Google ads."
"From the very first conversation with Jackson and his team, it was clear that we had found a Google Ads agency that prioritises results above all else. Their collaboration between data-driven experts and a skilled copywriter creates a dynamic duo for Google advertising success. I was particularly drawn to Echelonn as they only specialise in Google Ads, agencies that try to do it all are ones I typically avoid. Echelonn's dedication to the one platform shines through in their exceptional work. We are thrilled to have Echelonn as a partner in our global growth strategy. For those in need of a genuine Google Ads partner, Echelonn is a top choice."
"The Echelonn team are not your typical set-and-forget agency. They are real strategists who have been the secret weapon behind growth on Google across my range of brands. I trust Jackson and the team because they think like business owners and hold themselves accountable to results. You will struggle to find another agency partner like this."
Why ecommerce growth stalls
There's a reason you can't scale on Google and YouTube
In the accounts we audit, branded search, returning buyers and hot Meta audiences produce 90% of the revenue Google reports as growth. That revenue was already yours. But most setups take credit for it, and this leak shows up in three places:
Demand is capped
Search and Shopping do more than capture people who are ready to buy. They can expand your product coverage, reach informational and comparison searches, and bring new categories of demand into the account.
But most accounts stay concentrated around a small set of bottom-of-funnel keywords and product searches. That keeps the account harvesting the same demand every month instead of growing the pool. To keep growing, you need campaigns and pages that convert people earlier in the journey, before they're searching for your brand or an obvious product solution.
How many of your new customers last month had never heard of you before they clicked?
Your pages are limiting the traffic you can unlock
Most ecommerce accounts rely on a small number of bottom-of-funnel pages: product pages, collection pages and sometimes the homepage. Those pages convert people who already know what they want, but they aren't built for every audience or stage of intent.
Custom pages change the range of traffic you can buy. An informational search may need an educational page. A comparison search may need a proof-led comparison page. Cold traffic may need an advertorial, listicle or problem-focused page before it's ready for a product page. Pages built around the audience, query and objection unlock entire portions of traffic the account can't currently convert.
How many different landing pages is your Google traffic split across, and how many were built for a specific query or objection?
Google doesn't know what you sell
Google can only target and rank from the information it receives. Your product attributes, category mapping, sales badges and reviews all tell the platform what the product is, who it's for, and whether it deserves to be shown.
When those signals are weak, Google serves the wrong products to the wrong people at the wrong time. Or worse, you are placed next to competitors who look like better choices than you do. More budget doesn't fix this. And showing up is only half the job: a new customer comparing you with three brands they've never bought from decides on your listings, images, badges and reviews.
Has anyone set up your Merchant Center beyond the basics: attributes, badges and reviews?
Who this is for
Built for 7- to 9-Figure eCommerce Brands.
If you're spending more on Google but not seeing it in your bank account, there's usually a reason. Too much of your spend is capturing existing demand instead of creating new demand.
The six systems we build and run
An ecosystem designed around the single goal of scaling new customer acquisition through Google and YouTube.
This is the system we build and run around your account.
What's inside the system
Account Strategist
Alongside the rest of your team, you get a strategist on your account.
Veterans in eCommerce, they are experts in marketing strategy and unit economics. They know how a P&L moves and how your campaign performs.
Your strategist owns the commercial target, the roadmap and the decisions above the ad account: margin, new-customer contribution and product economics. They work alongside the media buyer, landing page team, creative strategist and technical specialist, so the account runs as one system.
Media buying
Search, Shopping, PMax, Demand Gen and YouTube.
We give cold, consideration and branded their own targets instead of letting them hide inside one number, and we tag every campaign for new-customer revenue. We buy against the commercial target you care about.
Feed and Merchant Center Management
Google Merchant Center (GMC) optimization is where the biggest wins are hiding.
Our specialists come from DataFeedWatch and Google. They work directly on your product data to ensure Google knows exactly what you sell. This means fixing messy attributes and multi-market feeds across thousands of SKUs, or crafting multiple tailored listings for single-product stores to capture different search intents.
We also optimize your reviews set-up, so product ratings, store ratings and recency make you the obvious choice for first-time buyers.
Landing pages
Product, sale, comparison, campaign-specific pages, advertorials and listicles.
This is not general website work. Our in-house team builds each page around the audience, offer, campaign type, and objection behind the click: advertorials and listicles for cold traffic, dedicated product and comparison pages for high intent.
Plus, our in-house SEO branch ensures every page is optimized not just for paid conversions, but to rank organically on the SERP and with LLMs.
Video and Native ads on Demand Gen.
Scripts, edits, hooks, angles, AI-assisted variants and category research.
We complement your existing creative team with Demand Gen-focused creatives built specifically for Google and YouTube.
We deep dive into what's already working for you and your competitors, then produce new hooks, angles, scripts and edits in-house. Creative designed to not only grab attention, but convert new customers and help you scale.
We then use these in Demand Generation campaigns to create more demand.
Measurement and proof
We agree the KPIs with you first, then build tracking that answers them.
Our reporting clearly shows what's incremental vs. existing demand.
We hold official partnerships with Hyros, Northbeam, Triple Whale and Haus. We install tracking from scratch or work inside whatever you already run, then structure the ad account to clearly separate branded from non-branded activity, with a heavy focus on acquiring cold, incremental customers. You'll always have a clear view of where your growth is actually coming from.
Why Echelonn
Echelonn vs. Other Agencies
All of this is included, because this is how we win together. We do not charge extra.
Real professionals based in Europe, Australia and the USA.
Whitelabel their service to juniors or overseas freelancers.
The first ever agency building Google Ads-specific landing pages optimized for ecommerce.
Use existing site pages or generic builders with no CRO intent.
You get a strategist, media buyer, tech expert, landing page specialist and creative strategist to support your growth.
1 media buyer managing 15-20+ accounts, minimal strategy time, all by themselves.
1 feed expert and Google Merchant Center expert who know the ins and outs of ranking your listings. You own the GMC and the feeds, we improve them.
They do not touch Google Merchant Center. All they do is sync your Shopify and catch up with disapprovals.
We complement your existing creative team with YouTube focused expertise, producing creatives specifically for Google and Demand Gen.
Rely on you to provide everything.
Think less “audit”, more strategy session. No scare tactics or manufactured problems. Just an hour showing you opportunities and strategies you probably didn't know existed.
Evergreen slides that they use for every brand. They talk about themselves, not you.
Clients stay for results, not contracts. No upfront costs. No lock-ins. All contracts are month-to-month.
Hidden clauses. Onboarding costs. Long-term, rigid retainers.
100% Google and YouTube Ads for eCommerce. Every strategy and system is optimized for one platform.
Generalists. Split focus across Meta, TikTok, email and every other channel.
Testimonials
What some of our partners are saying
The same verified reviews you will find on the live Echelonn site, in one place.
"Most agencies play games with branded traffic, these guys don't. The transparency, the setup, the speed of results actually blew us away."
"I've used Jackson's team to scale every brand I've touched, ecommerce, SaaS, all of it. Their Google system has been a key lever behind every product I have launched."
"They helped us to crack cold Google ads. It is now a pretty decent channel for us, spending more than $10,000 a day. They are responsive and great to work with."
"We rarely work with agencies, but Echelonn is the exception. They have scaled our Google account profitably and we are growing 100% year-on-year."
Leadership
Built by operators.
Three partners lead Echelonn. Two started at Google. Every specialist on the team works across the whole system, not just one campaign.
Jackson Blackledge
Jackson got into eCommerce at 16, figuring out inventory, marketing, and scaling brands from his grandmother's living room. By 2020, after years of hands-on experience, he launched Echelonn, a Google Ads agency built specifically for eCommerce brands that want to grow fast and profitably. Since then, Echelonn has grown into a team of specialists, managing high-budget Google Ads campaigns for some of the top ecommerce brands in the world.
Filippo Caroli
With over 10 years of experience in Google Ads, Filippo started his career at Google and quickly became a top performer and trainer for over 200 new hires. His tenure at DataFeedWatch further honed his expertise in Google Merchant Center and Product Feed Optimization. Since joining in 2020, his leadership and innovative approach have been instrumental, while his passion for his Italian heritage, family, football, and food adds to his dynamic profile.
Claudio Timpano
Claudio is a performance marketer and operations consultant with over a decade of experience transforming businesses through data, technology, and streamlined processes. From startups to global enterprises, he stepped into the tech world as a manager at Google. Since then, he has led teams managing millions of dollars in ad spend for iconic brands like Bethesda and Gucci. He has driven initiatives to simplify workflows, standardize fulfillment quality, and optimize operational efficiency. His mission is to implement lean, scalable systems while fostering a collaborative, empowering environment where teams can thrive, innovate, and consistently deliver exceptional results for clients.
Frequently asked questions
Do you optimize for ROAS?
New customers matter more than a flattering blended ROAS. We split every account two ways, new versus returning and branded versus non-branded, and report both weekly so you can see which spend wins customers you did not already have.
Do you use platform data for reporting?
In-platform tracking matters enormously, it's the only signal Google can actually optimize against, so we make sure yours is clean and complete. But we don't judge performance on it alone. We hold official partnerships with Hyros, Northbeam, Triple Whale and Haus, and we work inside whatever you already run.
Do you also help with SEO and organic rankings?
Yes. While Google and YouTube Ads are our core focus, our SEO team works alongside the paid team to make sure the pages we build can capture organic demand too. We look at technical SEO, keyword opportunities, content, internal linking and authority, with a particular focus on high-intent non-brand searches relevant to your products.
Do you optimise for ChatGPT and AI search?
Yes. Search behaviour is expanding beyond traditional Google results. Where relevant, we structure and optimise content so your brand and products have a better chance of being discovered across traditional search and AI/LLM-driven results. We treat this as an extension of search visibility rather than a separate gimmick.
How do you know if Google Ads is actually incremental?
We don't take Google's reported ROAS at face value. We separate branded from non-branded and new from returning customers, then compare that with your wider business data and attribution stack. Where appropriate, we can also use incrementality testing to understand what revenue Google is genuinely creating versus revenue it is simply taking credit for.
Why do you manage landing pages and feeds instead of just ads?
Because Google Ads performance depends on them. Sending paid traffic to a generic homepage is one of the biggest reasons ROAS looks fine while incremental customer acquisition stalls.
Why do you only do Google and YouTube?
Focus dictates how far into the channel we can go. Most agencies stop at the ad account and call everything else somebody else's job. Specializing entirely in Google and YouTube gives us the bandwidth to build the layers underneath the ads: SEO, reviews, feeds and bespoke advertorials.
Who will actually manage my account?
You get five specialists on your account: account strategist, media buyer, landing page specialist, tech specialist and creative strategist. Our media buyers cap at 6 to 8 accounts each, not 15 to 20+. The team is in Slack with you, not just on a monthly status call.
What are your contract terms?
No onboarding fee, no upfront cost, no lock-in. Month-to-month with no commission on ad spend. Clients stay because the work is good, not because the contract makes leaving hard.
Who is this service for?
7 to 9-figure ecommerce, from challenger brands to category leaders. We cap each media buyer at 6 to 8 accounts so the senior team executes the work instead of supervising it, which means we take a limited number of accounts at a time.
How does the call look like?
Think less “audit”, more strategy session. We screen share your account and spend an hour digging into your Shopping, Search, YouTube and wider setup. No scare tactics or manufactured problems. We'll show you opportunities and strategies you probably didn't know existed, what we'd prioritise, and exactly how we'd approach them. You'll leave with ideas you can use whether you hire us or not.
Find the growth bottleneck hidden inside your account.
The roadmap is worth something even if you never hire us. We walk your account live, name the constraint holding back your growth, and map out the first actions you need to take.