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CTR Is Misunderstood by 95% of the PPC Industry (What to Optimise for Instead)

CTR is often treated as a performance shortcut, but the majority of brands are optimising for the wrong metric. This blog article explains why click-through rate is unreliable and what eCom brands should focus on instead to scale profitably.
Filippo Caroli
Filippo Caroli
June 12, 2025
3 minutes
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Google Ads

Google Ads AI | Manual vs Automated Campaign Performance

Discover why Google Ads AI automation wastes 20-30% of ad spend. Learn when to use AI vs human strategy for profitable campaigns in 2025.
Jackson Blackledge
June 5, 2025
5 minutes, 30 seconds
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Google Ads

Complete YouTube Ads Guide 2025 | 3 Formats, 5 Principles, Proven Results

Master YouTube advertising with our complete guide: 3 high-converting ad formats, 5 success principles, campaign structure, and scaling strategies. Proven system for e-commerce brands in 2025.
Jackson Blackledge
June 5, 2025
13 minutes, 58 seconds.
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Google Ads

eCom Growth Strategy With Google Ads in 2025

eCom growth in 2025 starts with smarter Google Ads structure. Learn how to scale profitably using campaign design, landing pages, and creative.
Filippo Caroli
June 5, 2025
4 minutes
read now
Google Ads

Google Marketing Live 2025: 11 Key Takeaways for Marketers

Google Marketing Live 2025 unveiled major changes to how ads are delivered, tracked, and optimised. From AI in Search to agent-led checkouts and video automation, this article highlights the 11 key updates performance marketers need to know.
Filippo Caroli
May 23, 2025
5 minutes
read now
Google Ads

Google Ads AI | Manual vs Automated Campaign Performance

Discover why Google Ads AI automation wastes 20-30% of ad spend. Learn when to use AI vs human strategy for profitable campaigns in 2025.
Jackson Blackledge
June 5, 2025
5 minutes, 30 seconds
read now
Google Ads

Complete YouTube Ads Guide 2025 | 3 Formats, 5 Principles, Proven Results

Master YouTube advertising with our complete guide: 3 high-converting ad formats, 5 success principles, campaign structure, and scaling strategies. Proven system for e-commerce brands in 2025.
Jackson Blackledge
June 5, 2025
13 minutes, 58 seconds.
read now
Google Ads

eCom Growth Strategy With Google Ads in 2025

eCom growth in 2025 starts with smarter Google Ads structure. Learn how to scale profitably using campaign design, landing pages, and creative.
Filippo Caroli
June 5, 2025
4 minutes
read now
Google Ads

Google Marketing Live 2025: 11 Key Takeaways for Marketers

Google Marketing Live 2025 unveiled major changes to how ads are delivered, tracked, and optimised. From AI in Search to agent-led checkouts and video automation, this article highlights the 11 key updates performance marketers need to know.
Filippo Caroli
May 23, 2025
5 minutes
read now
Google Ads

Google Shopping Feed Optimisation: Tips for Better Results

Learn how to optimise your Google shopping feed for better performance. This article covers smart duplication, feed structure tips, and the key metrics to watch for real growth in your shopping campaigns.
Filippo Caroli
May 15, 2025
6 minutes
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Google Ads

How Long Does it Take for Google Ads to Work?

Learn the timeline for success with Google Ads and how long it takes for your ads to work. Find out the process and tips we use to scale brands quickly.
Jackson Blackledge
March 23, 2024
7 mins read
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Google Ads

2024 Google Shopping Ads: Ultimate Guide, Benchmarks, and Pricing Breakdown

Discover the ultimate guide to 2023 Google Shopping ads, including benchmarks and a pricing breakdown. Maximize your ROI with this high-performing platform.
Jackson Blackledge
March 23, 2024
10 mins read
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Google Ads

Maximizing ROI with Advanced Google Shopping Bid Strategies and Automated Bidding

Discover how to maximize your ROI by leveraging advanced bid strategies and automated bidding in your Google Shopping campaigns. Learn the best practices for organizing your budget distribution and optimizing your ad spend.
Jackson Blackledge
March 23, 2024
8 minutes read
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Tips and Tricks

YouTube Ads Analytics 101: Key Metrics and How to Use Them

But brute force alone won't win the race. You need the smarts to go with it. That's why your need to track your performance and improve your ads sequentially.
Jackson Blackledge
March 23, 2024
read now
Guides

CTR Is Misunderstood by 95% of the PPC Industry (What to Optimise for Instead)

CTR is often treated as a performance shortcut, but the majority of brands are optimising for the wrong metric. This blog article explains why click-through rate is unreliable and what eCom brands should focus on instead to scale profitably.
Filippo Caroli
June 12, 2025
3 minutes
read now
Guides

YouTube Advertising Strategy: How to Drive Results Across Every Format

Learn why YouTube is no longer just a top-of-funnel channel and how brands are using format-specific creative to drive conversions across every stage of the customer journey.
Filippo Caroli
May 21, 2025
4 minutes
read now
Guides

Search Ad Strategies to Maximize Sales with Google ads for eCommerce (2024)

Want more sales? Get everything you need to know to run Google ads for ecommerce; starting with Search campaigns.
Jackson Blackledge
March 23, 2024
8 mins read
read now
Other Resources

YouTube Ads Cost in 2024: How to Launch & Optimize a YouTube Advertising Campaign

Dive into the intricacies of YouTube Ads cost in 2024. Discover factors influencing costs, ad formats, effective campaign strategies, and optimization tips for a successful YouTube advertising experience.
Jackson Blackledge
March 23, 2024
10 mins read
read now