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Google Ads
5 Google Product Feed Fixes for eCom Growth
A step-by-step guide to improving your Google product feed to boost Shopping performance and fuel eCom growth.
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Google Ads
Google Ads Campaign Structure: Why 95% of Brands Waste Budget on Mixed Traffic
Branded keywords outperform non-branded by 19x in Google Ads. Learn the exact campaign structure and monitoring system that unlocks hidden profits.

Google Ads
In-House vs Agency Google Ads: Which Delivers Better ROI in 2025?
Learn when to choose agency vs in-house marketing for Google Ads. Includes cost comparison, performance data, and ad spend threshold.
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Google Ads
How to Scale Google Ads With a Small Budget | Setup and Optimization
Scale Google Ads campaigns with limited budgets. Expert tactics to maximize ROI, reduce CPC costs, and grow your business with strategic optimization techniques.

Google Ads
Google Shopping Optimization: 11 Proven Tactics for Maximum ROAS
Discover 11 battle-tested Google Shopping optimization tactics used by top brands. From custom labels to CSS partnerships - complete guide to scaling campaigns.
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Google Ads
5 Google Product Feed Fixes for eCom Growth
A step-by-step guide to improving your Google product feed to boost Shopping performance and fuel eCom growth.
.png)
Google Ads
Google Ads Campaign Structure: Why 95% of Brands Waste Budget on Mixed Traffic
Branded keywords outperform non-branded by 19x in Google Ads. Learn the exact campaign structure and monitoring system that unlocks hidden profits.

Google Ads
In-House vs Agency Google Ads: Which Delivers Better ROI in 2025?
Learn when to choose agency vs in-house marketing for Google Ads. Includes cost comparison, performance data, and ad spend threshold.
.png)
Google Ads
How to Scale Google Ads With a Small Budget | Setup and Optimization
Scale Google Ads campaigns with limited budgets. Expert tactics to maximize ROI, reduce CPC costs, and grow your business with strategic optimization techniques.

Google Ads
Google Shopping Optimization: 11 Proven Tactics for Maximum ROAS
Discover 11 battle-tested Google Shopping optimization tactics used by top brands. From custom labels to CSS partnerships - complete guide to scaling campaigns.
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Google Ads
eCom Growth Strategy: How We Scaled a Supplement Brand From $1.9M to $8.6M With Google Ads
A detailed case study showing how Echelonn scaled an established eCom supplement brand from $1.9M to $8.6M, by fixing broken fundamentals, rebuilding their Google Ads structure, and driving consistent growth through cold traffic.
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Google Ads
Google Merchant Center Fix: How to Improve Rankings With Accurate Shipping Times
Inaccurate shipping settings in Merchant Center can drag down Shopping ad delivery and waste spend. This article shows how to structure delivery data for improved rankings, CTR, and conversion rates.
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Google Ads
Google Ads AI | Manual vs Automated Campaign Performance
Discover why Google Ads AI automation wastes 20-30% of ad spend. Learn when to use AI vs human strategy for profitable campaigns in 2025.

Google Ads
Complete YouTube Ads Guide 2025 | 3 Formats, 5 Principles, Proven Results
Master YouTube advertising with our complete guide: 3 high-converting ad formats, 5 success principles, campaign structure, and scaling strategies. Proven system for e-commerce brands in 2025.
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Google Ads
eCom Growth Strategy With Google Ads in 2025
eCom growth in 2025 starts with smarter Google Ads structure. Learn how to scale profitably using campaign design, landing pages, and creative.
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Google Ads
Google Marketing Live 2025: 11 Key Takeaways for Marketers
Google Marketing Live 2025 unveiled major changes to how ads are delivered, tracked, and optimised. From AI in Search to agent-led checkouts and video automation, this article highlights the 11 key updates performance marketers need to know.

Google Ads
Google Shopping Feed Optimisation: Tips for Better Results
Learn how to optimise your Google shopping feed for better performance. This article covers smart duplication, feed structure tips, and the key metrics to watch for real growth in your shopping campaigns.

Google Ads
How Long Does it Take for Google Ads to Work?
Learn the timeline for success with Google Ads and how long it takes for your ads to work. Find out the process and tips we use to scale brands quickly.

Google Ads
2025 Google Shopping Ads: Ultimate Guide, Benchmarks, and Pricing Breakdown
Discover the ultimate guide to 2023 Google Shopping ads, including benchmarks and a pricing breakdown. Maximize your ROI with this high-performing platform.

Google Ads
Maximizing ROI with Advanced Google Shopping Bid Strategies and Automated Bidding
Discover how to maximize your ROI by leveraging advanced bid strategies and automated bidding in your Google Shopping campaigns. Learn the best practices for organizing your budget distribution and optimizing your ad spend.

Tips and Tricks
YouTube Ads Analytics 101: Key Metrics and How to Use Them
But brute force alone won't win the race. You need the smarts to go with it. That's why your need to track your performance and improve your ads sequentially.

Guides
CTR Is Misunderstood by 95% of the PPC Industry (What to Optimise for Instead)
CTR is often treated as a performance shortcut, but the majority of brands are optimising for the wrong metric. This blog article explains why click-through rate is unreliable and what eCom brands should focus on instead to scale profitably.
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Guides
YouTube Advertising Strategy: How to Drive Results Across Every Format
Learn why YouTube is no longer just a top-of-funnel channel and how brands are using format-specific creative to drive conversions across every stage of the customer journey.

Guides
Search Ad Strategies to Maximize Sales with Google ads for eCommerce (2024)
Want more sales? Get everything you need to know to run Google ads for ecommerce; starting with Search campaigns.

Other Resources
YouTube Ads Cost in 2025: How to Launch & Optimize a YouTube Advertising Campaign
Dive into the intricacies of YouTube Ads cost in 2024. Discover factors influencing costs, ad formats, effective campaign strategies, and optimization tips for a successful YouTube advertising experience.