Echelonn
Best for: Established and high-growth eCommerce and DTC businesses seeking specialist Google Ads and YouTube management
Echelonn specializes in Google Ads management for eCommerce businesses, combining campaign execution with the technical work that supports acquisition at scale. Its services cover Search, Shopping, Performance Max, YouTube and Demand Gen, alongside supporting capabilities in technical PPC, tracking, creative, SEO and landing-page optimization. This allows the agency to address challenges that extend beyond individual campaign settings.
Its approach is particularly relevant for businesses with large product catalogs, multiple markets or more complex advertising requirements. Product-feed quality, Merchant Center structure, campaign segmentation and measurement can all influence performance as budgets grow. Rather than treating Google Ads as an isolated channel, Echelonn considers how these elements work together to support customer acquisition and business growth.
What sets Echelonn apart: Its combination of Google-specific expertise and direct experience with the commercial and technical realities of eCommerce. Managing thousands of products, maintaining accurate product data and distinguishing branded demand from new-customer acquisition require more than basic campaign management. These considerations become increasingly important for established brands looking to scale while maintaining control over advertising efficiency.
Echelonn’s leadership combines Google and eCommerce experience. Partner and Head of Google Ads Filippo Caroli has 10+ years’ experience, including at Google, where he trained 200+ new hires, and DataFeedWatch, specializing in product feeds. Partner and Head of Operations Claudio Timpano brings over a decade in performance and operations, including as a Google manager. Founder Jackson Blackledge entered eCommerce at 16 and launched Echelonn in 2020.
Core capabilities:
- Google Search, Shopping and Performance Max management
- Merchant Center and product-feed optimization
- YouTube and Demand Gen campaigns
- Technical PPC, tracking and account structure
- Landing-page optimization and creative support
- Strategies aligned with profitability and sustainable growth
eCommerce experience: Echelonn's case studies cover apparel, home and living, food, nutrition and other consumer categories. For ICON Amsterdam, the agency coordinated a rebrand across Google Ads campaigns and Merchant Centers in multiple markets; the case study reports €1.06 million in revenue over 30 days and 99% month-on-month revenue growth following the transition. For Australian supplement brand Bulk Nutrients, Echelonn's team consulted with the client's team over 12 months. The case study reports an annual revenue increase of $12.2 million alongside $1.2 million in additional annual ad spend, stable ROAS and a 151% increase in new-customer acquisition.
Ideal fit: Established and high-growth businesses with meaningful Google Ads budgets, complex product catalogs or ambitious acquisition targets that want a specialist partner with deep experience across the Google Ads ecosystem.
Book a Call with Echelonn
Common Thread Collective
Best for: eCommerce businesses connecting advertising investment with profitability and incremental growth
Common Thread Collective positions itself as an eCommerce profit partner, connecting marketing activity with the wider economics of a business. Its Prophit Engine combines proprietary technology with a dedicated Prophit Engineer who oversees forecasting, execution and ongoing growth decisions. This model is designed to give brands a clearer picture of how marketing activity translates into financial performance.
Its Google strategy keeps demand capture at the centre, with Shopping, branded search and high-intent non-brand campaigns, plus smaller upper-funnel allocations to YouTube at 5 to 8% of spend and to Discovery, the campaign type Google has since renamed Demand Gen, at 2 to 5%. The agency evaluates demand capture around efficiency and contribution margin, while assessing demand generation based on incremental growth. These activities are considered alongside paid social and creative strategy.
Beyond individual advertising channels, Common Thread Collective offers a broader eCommerce growth model that connects paid media, forecasting and business operations. This makes it relevant to established brands that want marketing decisions coordinated around shared financial targets rather than managing advertising as an isolated function.
Strengths: Contribution-margin analysis, profitability planning, incrementality, Google Ads, paid social and integrated eCommerce growth strategy.
Ideal fit: Established eCommerce businesses that want a broader growth partner connecting advertising investment with profitability, forecasting and overall business performance.
Disruptive Advertising
Best for: Businesses seeking Google Ads management alongside broader performance marketing support
Disruptive Advertising provides paid media services across several industries, including a dedicated eCommerce offering. Its capabilities include Google Ads, Shopping, product-feed management and broader performance marketing. This makes it an option for businesses that want specialist channel support within a wider agency relationship.
Its Google Shopping services connect campaign management with product data and feed optimization. The agency highlights its Google Premier Partner status and dedicated internal expertise in Google Shopping and feed management, with an approach that combines automation, campaign data and human oversight to improve product advertising performance.
Beyond Google Shopping, Disruptive offers broader advertising and conversion optimization services, including paid social and CRO. This gives businesses the option to coordinate paid acquisition with other parts of their digital marketing strategy and makes the agency relevant to companies looking for support across multiple acquisition channels.
Strengths: Google Ads, Google Shopping, product-feed management, paid media strategy and conversion optimization.
Ideal fit: Businesses looking for Google Ads and Shopping expertise alongside access to a broader performance marketing agency.
Ad-Lab
Best for: eCommerce brands looking for a specialist Google and YouTube advertising partner
Ad-Lab is a founder-led Google and YouTube Ads agency focused on eCommerce businesses. Its services cover Search, Shopping, Performance Max, Demand Gen, Merchant Center, product-feed engineering, tracking and landing-page optimization. The agency reports having 17 operators across 12 countries, with a model built around dedicated platform specialists and technical campaign management.
One of Ad-Lab's defining features is its account allocation and commercial structure. The agency states that each operator manages a maximum of six accounts and offers performance-based pricing. Its engagement begins with a structured 90-day account rebuild, followed by rolling month-to-month terms rather than an annual contract. This model may appeal to eCommerce brands looking for dedicated specialist attention and a performance-oriented commercial arrangement.
Strengths: Google and YouTube specialization, product-feed engineering, Merchant Center, tracking and category-specific eCommerce strategies.
Ideal fit: eCommerce businesses seeking a focused Google Ads partner with technical capabilities, dedicated account attention and flexible engagement terms.
Solutions 8
Best for: Businesses seeking specialist Google Ads strategy and technical implementation
Solutions 8 is known for its Google Ads expertise and extensive educational content covering campaign strategy, optimization and Google's advertising automation. Its work spans several industries, with a strong focus on understanding how Google Ads campaigns are structured, managed and improved.
Its educational approach may appeal to businesses that want to understand the reasoning behind campaign decisions rather than simply receive performance reports. For companies considering Solutions 8, its approach to account structure, campaign optimization and conversion tracking is worth evaluating against their specific business requirements.
Strengths: Google Ads strategy, campaign optimization, technical implementation, educational resources and documented eCommerce experience.
Ideal fit: Businesses seeking hands-on Google Ads expertise, particularly those that value a clear strategic rationale for campaign structure and optimization decisions.
Vysta Paid Media Group
Best for: Established eCommerce brands scaling through Google and YouTube
Vysta Paid Media Group is a specialist paid media agency focused on Google and YouTube advertising for established eCommerce businesses. Its services cover Search, Shopping and Performance Max campaigns alongside YouTube advertising. This positioning is particularly relevant for brands looking to make Google and YouTube meaningful revenue channels rather than treating them as isolated advertising platforms.
Vysta places particular emphasis on measurement and customer acquisition, including the distinction between branded demand and growth generated through non-brand activity. The agency also offers supporting capabilities in areas such as creative and landing-page development. This helps connect campaign activity with the assets and website experiences that influence conversion performance.
Strengths: Google and YouTube specialization, eCommerce acquisition, measurement, campaign scaling and supporting creative capabilities.
Ideal fit: Established eCommerce businesses with meaningful Google and YouTube budgets that want a specialist partner focused on acquisition and channel growth.
Grow My Ads
Best for: Businesses seeking structured, profit-focused Google Ads management
Grow My Ads provides Google Ads management across a client base that spans online stores, service businesses, manufacturers, local businesses and SaaS. Its approach includes account analysis, campaign strategy and ongoing optimization, with an emphasis on understanding how advertising performance contributes to business results. This makes it an option for companies looking for a dedicated Google Ads management partner.
The agency describes its process around structured 90-day growth sprints designed to review account performance, identify opportunities and refine campaign strategy. This approach can provide businesses with a clearer framework for reviewing their advertising activity and prioritizing improvements. Companies should also explore how the process translates into their specific requirements, including Shopping, Performance Max, conversion tracking and measurement beyond platform-reported metrics.
Strengths: Google Ads management, account analysis, structured strategy reviews, ongoing optimization and profit-focused campaign management.
Ideal fit: Online stores, service businesses and lead-generation teams looking for hands-on Google Ads management with a clear process for identifying opportunities and improving performance.
Megaphone
Best for: Brands combining Google Ads with creative and broader digital marketing
Megaphone is a digital marketing agency that combines paid media with creative, content, email and SMS retention work and Amazon. Its Google Ads work covers formats including Search, Shopping, Display, YouTube and Performance Max. This gives businesses access to campaign management within a broader digital marketing offering.
Its integrated model connects paid media with creative development, content and other marketing activities across the customer journey. For brands, this can help align advertising messages with landing-page experiences and broader retention efforts, rather than treating each activity separately. The agency also works across channels such as Meta, making it relevant for businesses that want several marketing functions coordinated through one partner.
Strengths: Google and Meta advertising, creative development, Google Shopping, CRO, retention and broader eCommerce marketing.
Ideal fit: eCommerce and consumer brands that want to coordinate paid acquisition with creative testing, conversion optimization and other digital marketing activities.
Blue Sense Digital
Best for: eCommerce businesses focused on profitability and customer acquisition economics
Blue Sense Digital is a growth and performance marketing agency serving eCommerce and consumer brands. It manages paid media across channels including Google, Meta, TikTok and Pinterest, with an emphasis on connecting marketing decisions to business performance rather than evaluating campaigns solely through platform-reported ROAS.
Its approach highlights metrics such as new-customer acquisition cost, contribution margin and customer lifetime gross profit. This broader commercial perspective can help businesses evaluate advertising in the context of their margins, customer value and growth targets. Blue Sense Digital also connects paid media with financial analysis, forecasting and performance measurement, making its model relevant to companies that want marketing and commercial decision-making to work more closely together.
Strengths: Performance marketing, profitability measurement, customer acquisition economics, financial analysis and cross-channel growth strategy.
Ideal fit: Established eCommerce businesses that want to connect paid media investment with profitability and customer economics across multiple channels.
Pilothouse
Best for: DTC brands combining Google Ads with creative testing and conversion optimization
Pilothouse is a performance marketing agency focused on DTC and eCommerce brands. Its Google advertising services include Search, Shopping, Performance Max and Demand Gen, alongside product-feed optimization, creative testing and landing-page support. Its integrated approach connects media buying with the assets and customer experiences that influence advertising performance.
This model can be useful for businesses that want creative, media and conversion optimization to work together, since product data affects Shopping performance, creative assets contribute to Performance Max and Demand Gen campaigns, and landing-page experience influences whether paid traffic converts. Pilothouse also offers broader performance marketing services, giving DTC brands the option to coordinate Google Ads with other acquisition and creative activities.
Strengths: Google Ads, Shopping and Performance Max, product feeds, creative testing, landing pages, CRO and broader DTC performance marketing.
Ideal fit: DTC brands that want Google Ads management integrated with creative iteration and conversion optimization.